Saturday, December 8, 2007

News 14 - Web Based vs Face to Face Negotiation


1. This week, we learned about negotiation by doing an interactive exercise in class where we were each assigned unique values or preferences for certain outcomes. Our objective was to make a group decision for an outcome that was collectively optimal. We learned that bidding was one way to resolve a negotiation.

2. Below is a link to an article that discusses collaborative software as a way for a group of people to negotiate and reach a decision together:

http://ross.typepad.com/blog/2003/08/negotiation_and.html

3. The author states that collaborative software such as Socialtext is a good way for people to negotiate because preferences are revealed for all to see. He compares this experience to negotiating in person, which the author believes is inferior to negotiating through this internet based platform. The reason is that in a face to face setting, personality can inhibit effective negotiation.

A fair negotiation should be based on understanding and equal distribution of benefits to the involved parties' and should not depend on personality. However, personality can often help to arrive at a decision more quickly, especially if one side presents a stronger argument and is better at obtaining his/her objectives than the opposing side. I think that the outcome of a negotiation is not necessarily fair - one party may benefit more than the other. The only condition is that both parties must be sufficiently satisfied with the outcome to reach a common decision and to possibly collaborate again in the future for mutual benefit.

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