1. In this blog entry, I am discussing the issue of ethics. Every new development in information technology brings new possibilities to obtain, use, and manipulate information. Thus, we are forced to consider the ethics of different uses of information.
2. Here is a link to an interesting article about the social networking website Facebook and ethical issues on tracking and reporting of user data:
http://www.pcworld.com/businesscenter/article/140372/wakeup_call_in_facebookbeacon_controversy.html
3. The author of this article is reporting on the outrage that many people felt at Facebook's use of the Beacon program to track transactions of its users on third party website linked to Facebook and then reporting this information to friends of the user on their Facebook homepages. The questions that the article poses relates to the Privacy, Accuracy, Property, Accessibility issues that classmate Freda Thomas discusses in her blog entry:
http://bb.bbprod.cuny.edu/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_19305_1
Privacy, property, and accessibility are definitely issues in the Facebook-Beacon controversy. Was this program a breach of privacy? Is the information obtained from tracking the activity of the Facebook user the property of Facebook since the user consented to join the social networking website? Should other users of facebook be allowed to access this private information? Does facebook have a right to track and distribute users' personal information? I believe the outrage that resulted from this incident and the apology from Facebook's CEO tells us that the answers to these questions are no. Companies need to reevaluate their code of ethics and be stricter in enforcing them. Use of information that can directly compromise the customer is neither right nor good for business in the long run. Yet many companies have continued these business practices, acting radically on personal information they have collected for quick profits.
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But, what about this? suppose you added a little content?
I am not saying your content is not good, but suppose you added something that grabbed people's attention? I mean "News 15 - Ethical Issues on Facebook - Beacon Controversy" is kinda plain. You could peek at Yahoo's front page
and note how they create post titles to get viewers to click.
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